With a calm, holistic approach to innovation and a pragmatic instinct for designing, leading and coaching in a rapidly changing technology landscape.
His USP is a track record of finding high-impact, high-value, low-effort initiatives that improve services, products and processes.
Will identifies how to deliver strategic and complex innovation projects, mapping operational & cultural transformations triggered by technology onto reliable delivery plans.
Based in Hove, Sussex and in central London - and with clients in many time zones.
Problems solved for past clients
Clear product priorities
- advise UK Plc Board on a content marketing strategy to enter a new market sector
- focus on User needs to unblock the delivery of a multi-brand retail investment platform
- introduce A/B testing to double retail online sales in 7 sprints
Grounded planning
- identify a lower-risk approach to an in-flight £50 million investment programme
- reshape a 5-year technology delivery plan to take account of organisational capability
- change how a £20 million annual marketing campaign buys and measures advertising impact
Aligned delivery
- identify long-established performance measures that impeded strategy delivery, and proposed a new North Star that changed budget allocations to reflect the strategy
- implement governance across operating companies to support internal technology adoption
- coached a board to understand technology’s consequences and opportunities