What's Next Newsletter December 2025
Listen to my AI colleagues discussing this edition's content, and the issues it raises.

The Missing Catalyst That Unlocks 24% Revenue Growth
Tech companies with formal advisory boards see 24% higher revenue and 18% better productivity compared to those going it alone.
The catalyst isn't more funding or better products鈥攊t's getting the right external voices at the table to challenge assumptions, open doors, and provide strategic guidance that internal teams can't see from inside the building. Most tech companies fail because they burn cash while struggling to find product-market fit, but advisory boards offer proven external perspective to navigate the four critical areas: product, positioning, pricing, and prospecting.
馃摉 Read more 路 487 words 路 2 min read
When Innovation Stops Being Sequential
The familiar playbook of gradual technology adoption is dead. Deloitte's research shows innovation is now compounding鈥攚here better technology enables more applications, more data attracts investment, and each improvement simultaneously accelerates all others.
Organisations built for sequential improvement can't compete with those operating in continuous learning loops, forcing leaders to rebuild operations from the ground up rather than just automate existing processes.
馃摉 Read more 路 3,500 words 路 18 min read
From Producer to Director: The One Mindset Shift That's Redefining Creative Work
Creative workers are shifting from asking 'How do I accomplish this goal?' to 'What goals should I set and how do I delegate them to AI?'
This fundamental change from producer to director mindset is enabling teams like Rivian to cut development cycles by two years and giving workers space to focus on higher-level creative strategy. The companies winning this transformation are those helping their people master delegation, not just automation.
馃摉 Read more 路 850 words 路 4 min read
When solving real problems beats chasing trends: the efficiency revolution behind 2025's breakthrough innovations
This year's standout innovations succeeded by addressing users' actual needs rather than following tech hype.
From wellness products that promise to fix your whole life but rarely deliver much of anything to genuinely useful solutions like eye drops that correct presbyopia for 10 hours, and tactical cameras for first responders in dangerous situations, the pattern is clear. Companies that focused on solving specific, overlooked problems with smart engineering created transformational business value while those chasing buzzwords fell behind.
馃摉 Read more 路 4,200 words 路 21 min read
When Employees Know How Success is Measured, Everything Changes
Teams that understand how their work connects to measurable success are twice as motivated to perform.
The real transformation happens when strategic frameworks move beyond planning documents to become daily execution tools that show every person exactly how their contribution drives results.
Most strategy fails because it stays theoretical鈥攂ut when frameworks like OKRs or Balanced Scorecards translate big-picture goals into clear, measurable actions that teams can track in real-time, motivation and performance jump dramatically.
馃摉 Read more 路 3,200 words 路 16 min read
Less change. More impact.
Will
What's Next? Podcast is produced with NotebookLM & ElevenLabs (affiliate link)