Questions, answered.

The Leader’s Playbook — a category of one. Forty Playbooks, each one working through a situation you’ll recognise, each under fifteen minutes. Not a course, not a coach, not a chatbot. An editorial publication you subscribe to.

A chatbot gives you an answer. A Playbook gives you a Position, Plays to choose between, a Plan with Your Next Move at every step, and the Precedents of leaders who made it work for them. Structure and borrowed evidence, not a single answer.

Four parts, every time. Position — your situation, named. Play — the behavioural choice, and the one that plays to your team. Plan — the tools that draw out the detail, each ending in Your Next Move. Precedent — leaders who made the same call, and how it played out.

Leaders who meet new situations faster than the textbooks can cover them — on their own, or as a team on one subscription.

All forty Playbooks, each around fifteen minutes. The full Plan in every Playbook, tool by tool. The Working Toolbox — your working, held across sessions (coming soon). And the Toolbox itself — 115 tools, free and public.

Each Playbook runs around fifteen minutes — made to watch in the time before the thing it’s for.

Yes — on demand, on any device.

Three ways in: a single Playbook, an individual subscription, or a team subscription — every one at the Founders’ price. Prices show in your local currency on Subscribe.

Yes. A single Playbook is a one-off purchase at the Founders’ price — not a subscription. It unlocks that Playbook in full: the Position, the Plays, the Plan, the Precedents and the video — and the how-to-run for the tools its Plan uses, so you can work it end to end. The rest of the Library — other Playbooks and their tools — needs a subscription.

Forty per cent off at the Founders’ price: $288£136.51/year, or $40£18.96/month month-to-month. That’s the full Library. Prices show in your local currency.

Yes. A team subscription is five seats on one recurring price — five for the price of three, at the Founders’ rate. You get five redemption codes; each is claimed by one person’s email, and the seats last as long as the subscription is active. The buyer is one of the five. See the team price.

What you spent on the single Playbook is credited toward your first subscription period — forward credit on the subscription, not a refund.

The launch rate. We hold it for twelve months; after that it returns to standard.

Either. Annual is the better rate; monthly is there if you’d rather not commit a year.

No routine refund once a period’s started; cancelling stops the next charge. If something’s genuinely broken, we’ll put it right. Full terms.

Every Playbook is recorded in English and carries subtitles across 32 languages — the video travels even where the writing doesn’t yet. The site itself is in English at launch; more languages follow.

The full subtitle set:

• English
• German
• Spanish
• French
• Italian
• Portuguese
• Romanian
• Dutch
• Swedish
• Norwegian
• Danish
• Polish
• Czech
• Slovak
• Russian
• Ukrainian
• Croatian
• Bulgarian
• Hungarian
• Finnish
• Turkish
• Greek
• Arabic
• Indonesian
• Filipino
• Malay
• Vietnamese
• Hindi
• Tamil
• Korean
• Mandarin Chinese
• Japanese

The Toolbox — all 115 tools — is free and public. Tool pages name the tool and when you’d reach for it; how to run it sits inside the Library. Playbook pages name your situation and show a short preview free; the Plays, the Plan and the Precedents are inside. You can browse the whole catalogue before you subscribe. Buy a single Playbook and that one opens in full — its Plays, Plan, Precedents and video, plus the how-to-run for the tools its Plan uses; everything else stays behind the subscription.

From your account, any time.

Every Playbook is dated, and we revise them as the situations move. The video you watch is the current cut — when a Play or a Precedent is overtaken, we re-cut rather than leave it standing. The Toolbox is kept the same way.

The thinking is ours. The Positions, the Plays, the Plans and the Precedents are written and edited by people. We use AI in production — to present the videos, and to carry the subtitles across 32 languages. The judgement is human; the delivery is partly machine. We’d rather say so than have you wonder.