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Concept Testing

TTool · Concept Testing

By , Editor · · What’s Next

You've got an idea the team loves. Someone mocked it up. You showed a few people and they said it looked great. Now you're wondering whether that actually means anything.

Concept testing is an early-stage validation technique. You present product or feature concepts to target users — through descriptions, sketches, wireframes, or prototypes — and evaluate whether the idea resonates before committing to development.

A central PROTOTYPE node tagged "rough on purpose" surrounded by four numbered session steps: 01 small audience, 02 frame it, 03 the question, and 04 watch, under the banner "maximise the information, not minimise the embarrassment."
Method visual — Concept Testing
A move inside a Playbook

“I've been asked to launch something and I don't know what users actually need.”

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