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Strategy & Direction
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“I've just been told the strategy has changed and I have to reset everything by Friday.”

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“I'm behind and I have to decide what to drop.”

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“I need a decision today and the team can't agree.”

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“The board has asked for a one-page strategy and I don't know where to start.”

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“Someone senior has asked 'what's your plan?' and I haven't got one yet.”

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Meetings & Decisions
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“Someone senior is going to try to hijack the next meeting.”

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“I've got thirty minutes to run a meeting I haven't prepared for.”

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“The room has gone quiet and I don't know what to ask next.”

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“I'm walking into a meeting with fourteen people and no clear outcome.”

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“The meeting I'm about to run is going to be a fight.”

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“Two directors want different things from me and I have to pick.”

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Team & People
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“The team is burned out and I still have to ship.”

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“I'm taking over a team that's just had a bad manager.”

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“Two of my people are in open conflict and I've been pulled in.”

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“A new starter joined on Monday and I haven't onboarded them.”

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“I've been asked to give someone difficult feedback and I've been putting it off.”

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“I've inherited a team and I don't know what they should be working on.”

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Delivery & Execution
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“A dependency has failed and I need a plan B by tomorrow.”

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“The deadline moved and nobody told my team.”

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“I have to ship something this week and it's not ready.”

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“The project is slipping and I can't see where.”

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“We've been told to do more with less and I have to decide what stops.”

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Discovery & Understanding
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“I've been asked to launch something and I don't know what users actually need.”

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“A stakeholder keeps changing their mind and I can't lock the scope.”

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“I don't understand why the customer isn't buying.”

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“We keep building things people don't use.”

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“I need to work out what's actually wrong before I can fix it.”

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“Morale has dropped and I can't tell why.”

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Innovation & Stuck
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“I've been told to 'be more innovative' and I don't know what that means.”

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“The team has run out of ideas.”

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“Every option on the table feels the same and none of them excite me.”

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“I know what we're doing isn't working but I can't see the alternative.”

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“We've hit a problem I don't understand well enough to solve.”

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“We keep having the same meeting and never deciding anything.”

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“One person on my team is blocking everyone else.”

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Measurement & Review
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“I need to explain why we missed the target.”

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“The dashboard says we're fine but I don't believe it.”

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“The retrospective keeps producing the same three actions and nothing changes.”

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“I'm being asked for metrics and I'm not sure which ones matter.”

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“I'm writing next quarter's plan and last quarter's didn't land.”

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Playbook MinisA shorter format — one situation, one tool
Mini
Playbook

“There's something on my desk that might change everything or might be nothing — nobody can tell me which — and the whole room is telling me to wait.”

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