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Design Thinking

TTool · Design Thinking

By , Editor · · What’s Next

The team's been generating solutions for weeks. There are Post-its everywhere. But when you ask what problem they're actually solving, the answers don't match.

Design Thinking is IDEO's human-centred approach to innovation. You move through five phases — Empathise, Define, Ideate, Prototype, and Test — investing in understanding users before generating solutions.

A double-diamond flow under the heading "discover" then "deliver", running from "right problem" to "right solution", with five numbered phases labelled 01 empathise, 02 define, 03 ideate, 04 prototype and 05 test, each carrying a one-line gloss.
Method visual — Design Thinking
A move inside a Playbook

“I've been asked to launch something and I don't know what users actually need.”

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