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Lean Startup Methodology

TTool · Lean Startup Methodology

By , Editor · · What’s Next

You've been shipping steadily. The roadmap's on track. But when someone asks what you've learned that changed your direction, the answer is nothing.

Lean Startup Methodology is Eric Ries's approach to building products through validated learning. You treat every initiative as an experiment, cycling through Build-Measure-Learn feedback loops, using Minimum Viable Products (MVPs) to test assumptions and making explicit pivot-or-persevere decisions.

A three-stage cycle labelled build, measure and learn, each with a short caption (ship the smallest test, watch what users do, pivot or persevere then start again).
Method visual — Lean Startup Methodology
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“I've been asked to launch something and I don't know what users actually need.”

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