Skip to content
What's Next? The Leader’s Playbook
Subscribe →
Founders’ price Launch pricing for your first twelve months. 40 Playbooks, 40% discount for Founders. View the playbooks →

Persona Development

TTool · Persona Development

By , Editor · · What’s Next

The team keeps saying "the user" as if there's only one. Different people imagine different needs. Design decisions get made for an average person who doesn't exist.

Persona development is a user-representation technique. You create research-based archetypal characters that capture goals, behaviours, pain points, and contexts — transforming abstract segments into concrete people the team can design for.

A four-step header row (01 research, 02 cluster, 03 draft, 04 apply) above three persona cards - Chuck (52, operations lead), Cynthia (34, product manager) and Rob (28, field service technician) - each listing age, role and a "cares about" line, with a closing callout "Would Chuck need this? - answerable."
Method visual — Persona Development
A move inside a Playbook

“I've been asked to launch something and I don't know what users actually need.”

Open the Playbook →
Share
Share What’s Next →