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Solution Interviews

TTool · Solution Interviews

By , Editor · · What’s Next

You've validated the problem. Now you've got a solution concept and you need to know whether it's the right one. The team is keen to start building.

Solution interviews are a Lean Startup validation technique. You present a solution — through demo, prototype, or description — to potential customers whose problem you've already validated, and gauge whether this specific approach actually addresses it.

A five-step numbered sequence labelled pick, show, ask, watch, and aggregate, each step carrying a short instruction about running interviews with five users, under the banner 'surface the disappointment while it's still cheap.'
Method visual — Solution Interviews
A move inside a Playbook

“I've been asked to launch something and I don't know what users actually need.”

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