The situation in front of you.
- Watch one full Playbook, end to end
- Read its Position, Plays and Precedents
- Work the Plan tool by tool, each step ending in Your Next Move
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Analytics show a drop-off but not the reason. The team thinks the interface is intuitive. Nobody's watched a real person try to use it.
Usability testing is an observational evaluation technique. You set realistic tasks, watch real users attempt them with your product or prototype, and note where they struggle, succeed, or show confusion — even five users reveal most major issues.
“I've been asked to launch something and I don't know what users actually need.”
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.