The explanation sounds plausible. Everyone nodded. But the same problem keeps surfacing in different forms, and you're starting to suspect you've never actually understood it.
Digging Deeper is an inquiry discipline that draws on several foundational ideas: Arie Kruglanski's work on premature closure — the human drive to accept the first reasonable answer and stop looking — and Chris Argyris's double-loop learning, which asks you to challenge the assumptions underneath the answer rather than just fixing what's on the surface. The practice maps closely to Rolfe et al.'s reflective framework: What? So What? Now What?
“I've been asked to launch something and I don't know what users actually need.”
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.
