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Problem Framing

TTool · Problem Framing

By , Editor · · What’s Next

The team is deep into solutions. Progress feels real. But there's a nagging sense that the problem statement everyone agreed to three weeks ago was never quite right.

Problem framing is a definition discipline. You challenge the initial problem statement, explore alternative framings, and align stakeholders on what you're actually solving — recognising that how you frame a problem shapes which solutions become visible.

A four-step flow numbered 01 to 04, labelled write, read, identify, and re-write, each with a short instruction, beneath the question "Are you solving the right problem?"
Method visual — Problem Framing
A move inside a Playbook

“I've been asked to launch something and I don't know what users actually need.”

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