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Brainstorming

TTool · Brainstorming

By , Editor · · What’s Next

You need ideas. The same five people will dominate the room. The other six will nod and leave with theirs unsaid.

Brainstorming is Alex Osborn's group ideation technique from the 1950s. Four rules: defer criticism, welcome wild ideas, build on others' contributions, go for quantity. The point is to separate generating ideas from evaluating them, because doing both at once kills the first.

A three-step numbered flow: 01 GENERATE, 02 HOLD and 03 JUDGE, each with a time-boxed instruction (twenty minutes, five minutes, then cluster/score/prune). A caption reads "every idea immediately judged is an idea half-spoken."
Method visual — Brainstorming
A move inside a Playbook

“I've been told to 'be more innovative' and I don't know what that means.”

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