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Crazy Eights

TTool · Crazy Eights

By , Editor · · What’s Next

You need concepts fast. The team keeps gravitating to the same safe ideas. Nobody's pushing past their first thought.

Crazy Eights is Google Ventures' rapid sketching exercise from the Design Sprint. You fold paper into eight sections and sketch eight distinct ideas in eight minutes. The severe time constraint prevents overthinking and self-censorship, forcing intuitive responses over polished concepts.

A grid of eight numbered boxes each labelled Sketch, with an 8:00 timer marker and the instruction "eight minutes, one sketch per box, silence in the room." A caption reads "eight sketches in eight minutes to skip the obvious."
Method visual — Crazy Eights
A move inside a Playbook

“I've been told to 'be more innovative' and I don't know what that means.”

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