The team can't generate enough good options. Every brainstorm produces the same handful of suggestions. You need different methods, or you need a sharper question — and you're not sure which.
Ideation Techniques are a collection of structured methods for generating creative ideas — from classic brainstorming through SCAMPER (Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, Reverse), morphological analysis, and constraint-based approaches. You pick the technique that fits the challenge: some work better for incremental improvement, others for radical departure.
“I've been told to 'be more innovative' and I don't know what that means.”
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.
