The situation in front of you.
- Watch one full Playbook, end to end
- Read its Position, Plays and Precedents
- Work the Plan tool by tool, each step ending in Your Next Move
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Your team has analysed the problem thoroughly. They keep arriving at the same inadequate answer. The logic is sound — the logic just isn't enough.
Lateral Thinking is Edward de Bono's term for solving problems through indirect and creative approaches rather than step-by-step logic. You deliberately disrupt established thinking patterns using techniques like random entry, reversal, provocation, and analogy to escape conventional paths.
“I've been told to 'be more innovative' and I don't know what that means.”
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.