The situation in front of you.
- Watch one full Playbook, end to end
- Read its Position, Plays and Precedents
- Work the Plan tool by tool, each step ending in Your Next Move
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You're stuck on a contradiction — making it faster makes it less reliable, making it cheaper makes it less effective. The team has accepted the trade-off as physics. You suspect someone, somewhere, has already broken it.
TRIZ (Teoriya Resheniya Izobretatelskikh Zadatch — Theory of Inventive Problem Solving) is Genrich Altshuller's systematic innovation methodology. Starting in 1946, Altshuller studied hundreds of thousands of patents to identify the patterns that actually produce inventive solutions. You apply 40 inventive principles, contradiction matrices, and the concept of ideality to tackle problems systematically rather than relying on inspiration.
“I've been told to 'be more innovative' and I don't know what that means.”
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.