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Pirate Metrics

TTool · Pirate Metrics

By , Editor · · What’s Next

You're spending on acquisition. Growth isn't happening. Nobody's checked whether the problem is further down.

Pirate Metrics is Dave McClure's AARRR framework: Acquisition (how users find you), Activation (first great experience), Retention (users returning), Revenue (monetisation), and Referral (users recommending). You map your funnel to these five stages, measure each one, and find where it actually breaks.

A five-stage funnel of lettered stages spelling AARRR - acquisition, activation, retention, referral, and revenue - each with a one-line caption, attributed to Dave McClure. A banner reads "funnel-stage matters. spend where the leak is."
Method visual — Pirate Metrics
A move inside a Playbook

“The dashboard says we're fine but I don't believe it.”

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