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02Play · the two stances

The situation“We keep building things people don't use.”

This is a choice between two stances. Work out whether the team has fallen in love with its own ideas or has been solving problems too mild to change anyone's behaviour, then make the matching Play.

Play A

Make them watch

the team has fallen in love with their own ideas.

Play B

Ask for the workaround

the problem isn't painful enough.

Each positions you differently for the next conversation. You choose.