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02Play · the two stances

The situation“The board has asked for a one-page strategy and I don't know where to start.”

This is a choice between two stances. Read what the board actually wants from the page, then make the matching Play.

Play A

Carve it from rubbish

the board wants the plan.

Play B

Subtract, don't add

the board wants reassurance.

Each positions you differently for the next conversation. You choose.