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02Play · the two stances

The situation“I have to ship something this week and it's not ready.”

This is a choice between two stances. Work out whether you can tell the truth about what's missing or whether you need to ship into learning mode, then make the matching Play.

Play A

Name the rough edges

you can tell the truth about what's missing.

Play B

Call it a prototype

you don't actually know whether the polish matters.

Each positions you differently for the next conversation. You choose.