Founders’ priceLaunch pricing for your first twelve months. 40 Playbooks, 40% discount for Founders.View the playbooks →
04Precedent · how it went for them
The situation“I'm behind and I have to decide what to drop.”
Leaders who made the same call — what each did, and how it went.
WorkedHalf-worked
Worked · Anne Mulcahy, Xerox, 2001–2006
When Anne Mulcahy became CEO of Xerox in August 2001, the company was over $17 billion in debt, in its sixth consecutive year of losses, under SEC investigation for accounting irregularities, and being advised by external bankers to file Chapter 11.
Worked · Marvel Entertainment, 1996–1998
Marvel filed for bankruptcy in late 1996, carrying roughly 250 million dollars of debt, with its comic sales collapsing and its stock trading below a dollar.
Half-worked · Justin Kan, Exec, 2012
Exec launched as an on-demand errand-running service.
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.
One Playbook01 / 03
The situation in front of you.
$16.00$9.60
one-off · Founders' discount
Watch one full Playbook, end to end
Read its Position, Plays and Precedents
Work the Plan tool by tool, each step ending in Your Next Move
Take the whole Library later? Your first Playbook’s price comes off the subscription.
Founders’ price is the launch rate, 40% off the full price, held for your first 12 months; after that it returns to standard. Prices are shown in your local currency.Already a subscriber? Sign in →
