The situation“We keep building things people don't use.”
Leaders who made the same call — what each did, and how it went.
WorkedShouldn’t have been tried
Working for the Colombian Red Cross on community resilience programmes aimed at women in post-conflict regions, Erika Cardona faced a recurring problem: the training courses the NGO had designed — on financial literacy, small-enterprise skills, community leadership — were well-attended on paper but under-used by the specific cohort the programmes had been built for.
Melissa Hanna co-founded Mahmee in 2014 with her mother, a nurse, as a maternal and infant health platform aimed at closing the gaps that open up in the days and weeks after an American mother leaves the hospital — a period the US healthcare system is structurally bad at.
Plancast was an elegant social platform for sharing your future plans — where you were going, what event you were attending, what you were doing this weekend.
The founders built what they thought was a clever pricing mechanism for selling music online.
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.
