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04Precedent · how it went for them

The situation“The team is burned out and I still have to ship.”

Leaders who made the same call — what each did, and how it went.

WorkedShouldn’t have been tried

Worked · Lena Reinhard, Neighbourhoodie Software, 2014–2016

In 2014, Lena Reinhard co-founded Neighbourhoodie Software and served as its CEO during her first formal engineering leadership role.

Worked · A middle manager, Reddit r/askmanagers thread, 2024

A thread on the askmanagers subreddit asked middle managers what invisible pressures their teams never saw.

Shouldn’t have been tried · Pierre-Olivier Latour, Everpix, 2012–2013

Everpix was, by most measures, one of the best photo storage products of the early 2010s.

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