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04Precedent · how it went for them

The situation“Two directors want different things from me and I have to pick.”

Leaders who made the same call — what each did, and how it went.

WorkedShouldn’t have been tried

Worked · Katharine Graham, Washington Post and the Pentagon Papers, 18 June 1971

On the morning of Friday 18 June 1971, Katharine Graham — publisher of The Washington Post for eight years but the Graham family's principal owner for just seventeen months since her husband's suicide — was at her own Georgetown home, hosting a farewell lunch for the paper's departing executive vice-president Paul Ignatius.

Worked · Decide.com, early 2010s

Decide.com built a price prediction engine for consumer goods.

Shouldn’t have been tried · Monitor110, 2005–2008

The company had competing visions from day one.