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04Precedent · how it went for them
The situation“I don't understand why the customer isn't buying.”
Leaders who made the same call — what each did, and how it went.
WorkedShouldn’t have been tried
Worked · Leigh Sevin, Endear (formerly Arthur), 2018–2020
Leigh Sevin co-founded the company now called Endear in 2018 under its original name, Arthur — a generic SaaS retention tool with horizontal ambitions.
Worked · Intellibank, early 2010s
Intellibank was a file-sharing platform built before Dropbox existed in the form we now know.
Shouldn’t have been tried · Outbox, 2012–2014
Outbox built an elegant operational system for intercepting physical postal mail, scanning it, and delivering a digital version to customers.
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