Founders’ priceLaunch pricing for your first twelve months. 40 Playbooks, 40% discount for Founders.View the playbooks →
04Precedent · how it went for them
The situation“The dashboard says we're fine but I don't believe it.”
Leaders who made the same call — what each did, and how it went.
Worked
Worked · Beth Ford, Land O'Lakes, 2018 onwards
Beth Ford became CEO of Land O'Lakes in August 2018 — the first openly gay woman to lead a Fortune 500 company, and the CEO of a $14bn member-owned agricultural cooperative.
Worked · Maryalice DeCamp, W. P. Carey enterprise risk management, 2011 onwards
In 2011, Maryalice DeCamp was asked to build W.
Worked · Hetty Green, the 1907 New York fiscal crisis
Hetty Green was, by 1906, the wealthiest woman in the United States and almost certainly the most actively-disliked.
Worked · HowDo, late 2010s
HowDo was a platform for sharing and learning DIY projects — users could publish step-by-step guides, follow other makers, document their own builds.
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.
One Playbook01 / 03
The situation in front of you.
$16.00$9.60
one-off · Founders' discount
Watch one full Playbook, end to end
Read its Position, Plays and Precedents
Work the Plan tool by tool, each step ending in Your Next Move
Take the whole Library later? Your first Playbook’s price comes off the subscription.
Founders’ price is the launch rate, 40% off the full price, held for your first 12 months; after that it returns to standard. Prices are shown in your local currency.Already a subscriber? Sign in →
