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04Precedent · how it went for them
The situation“The deadline moved and nobody told my team.”
Leaders who made the same call — what each did, and how it went.
WorkedShouldn’t have been tried
Worked · Divya Kamat, Squarespace domain migration, 2023–2025
Divya Kamat led the engineering team through the acquisition and migration of more than 10 million domains from Google to Squarespace, a project she framed in later conference talks as the largest and most complex migration in the history of the domain industry.
Shouldn’t have been tried · Nirvanix, September 2013
Nirvanix was an enterprise cloud storage provider that had raised more than 70 million dollars in venture funding and served major corporate clients with petabyte-scale storage needs.
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The situation in front of you.
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