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04Precedent · how it went for them

The situation“I've been asked to give someone difficult feedback and I've been putting it off.”

Leaders who made the same call — what each did, and how it went.

Worked

Worked · Jacinda Ardern, New Zealand, 2017–2023

Ardern was Prime Minister of New Zealand for six years and practised a specific discipline in how she delivered hard news: direct, emotionally literate, without the softening language most political communication uses to blunt the point.

Worked · Netflix, the Keeper Test, 2000s onwards

Netflix's managers noticed that the expensive part of avoiding difficult conversations wasn't the conversations themselves — it was the slow accumulation of people who were technically adequate but weren't lifting the team, who stayed because no one wanted to fire them and left because someone eventually did.