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04Precedent · how it went for them

The situation“The meeting I'm about to run is going to be a fight.”

Leaders who made the same call — what each did, and how it went.

Worked

Worked · Gwynne Shotwell, SpaceX congressional testimony, 17 March 2015

On 17 March 2015, Gwynne Shotwell appeared before the House Armed Services Subcommittee on Strategic Forces alongside ULA chief executive Tory Bruno.

Worked · Ben Horowitz, Opsware, early 2000s

Opsware's survival depended on renewing a twenty-million-dollar contract with EDS, and the EDS executive in charge of the decision hated Opsware's product.

Worked · Alan Mulally, Boeing, 2000s

Mulally was negotiating a twenty-billion-dollar aircraft contract with China Southern Airlines when the chairman stopped the meeting and asked Mulally to sign the contract with his personal aeroplane doodle instead of a legal signature.