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04Precedent · how it went for them

The situation“I've been asked to launch something and I don't know what users actually need.”

Leaders who made the same call — what each did, and how it went.

Worked

Worked · Falguni Nayar, Nykaa, 2012 onwards

When Falguni Nayar left her role as Managing Director at Kotak Mahindra Bank in 2012 to found Nykaa at age 49, she had spent nearly two decades as one of India's leading investment bankers — taking other companies public, not running them.

Worked · Katrina Lake, Stitch Fix, 2011 onwards

In her second year at Harvard Business School in early 2011, Katrina Lake launched a class-project startup originally named Rack Habit, later renamed Stitch Fix.

Worked · Sergio Schuler, Teamometer, early 2010s

Schuler had an idea for a team management tool.

Worked · Tina Brown, Vanity Fair, 1984

Tina Brown took over as editor-in-chief of Vanity Fair in early 1984 with a mandate from Condé Nast that was at once expansive and unspecified: relaunch a magazine the publisher had been failing to revive for two years, hire her own contract writers, find the editorial register the relaunched title would run in.