The situation in front of you.
- Watch one full Playbook, end to end
- Read its Position, Plays and Precedents
- Work the Plan tool by tool, each step ending in Your Next Move
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The situation“I've been asked to launch something and I don't know what users actually need.”
Leaders who made the same call — what each did, and how it went.
Worked
When Falguni Nayar left her role as Managing Director at Kotak Mahindra Bank in 2012 to found Nykaa at age 49, she had spent nearly two decades as one of India's leading investment bankers — taking other companies public, not running them.
In her second year at Harvard Business School in early 2011, Katrina Lake launched a class-project startup originally named Rack Habit, later renamed Stitch Fix.
Schuler had an idea for a team management tool.
Tina Brown took over as editor-in-chief of Vanity Fair in early 1984 with a mandate from Condé Nast that was at once expansive and unspecified: relaunch a magazine the publisher had been failing to revive for two years, hire her own contract writers, find the editorial register the relaunched title would run in.
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.