The situation“We've been told to do more with less and I have to decide what stops.”
Leaders who made the same call — what each did, and how it went.
WorkedHalf-workedShouldn’t have been tried
In January 2022, GSK chief executive Emma Walmsley rebuffed three successive Unilever bids — the highest valuing the consumer-healthcare business at around £50bn — for the unit that made Panadol, Sensodyne, Advil and Voltaren.
On 20 August 1901, Maggie Lena Walker stood before the council of the Independent Order of Saint Luke in Richmond, Virginia, and laid out a three-part vision the council had not asked her for: a newspaper, a bank, and a department store.
LEGO was eight hundred million dollars in debt and losing ground.
Berg made connected hardware — the Little Printer was the best-known of their products — and had genuine cult following, press coverage, and design awards.
When Jane Fraser became CEO of Citigroup on 1 March 2021 — the first woman to lead a major US bank — the firm had underperformed its US peers for over a decade.
Findory was a personalised news aggregator built by a former Amazon engineer.
One Playbook for the situation in front of you, the full Library for the year ahead, or five seats for the team you lead. Every one at the Founders' rate.
