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04Precedent · how it went for them

The situation“We keep having the same meeting and never deciding anything.”

Leaders who made the same call — what each did, and how it went.

WorkedShouldn’t have been tried

Worked · Patty McCord, Netflix, 1998–2012

Patty McCord served as Netflix's Chief Talent Officer from 1998 to 2012, through the company's transition from DVD-by-mail to streaming.

Shouldn’t have been tried · MyFavorites, late 2000s

The team spent months arguing about the user experience of their favourites-management app — specifically, whether users should tag favourites with sentence-structured phrases or simple category labels.

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