Julie Sweet became Accenture's CEO on 1 September 2019.

Intel was haemorrhaging money as Japanese competitors undercut their core business in memory chips — the business Intel had been built on.

The team had built an ambitious software platform to sell custom photo books direct to consumers, and the market had turned against them before they'd finished shipping.

When Schultz returned as CEO in January 2008, the company had expanded from a thousand stores to sixteen thousand in roughly a decade and the experience inside each store had drifted from what made Starbucks Starbucks.

Rometty became CEO of IBM in January 2012 with the company in structural decline — the legacy hardware and services businesses were shrinking as the market shifted to cloud and open-source software, and each quarter's earnings call required a new explanation for why revenue had fallen again.