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04Precedent · how it went for them
The situation“Someone senior has asked 'what's your plan?' and I haven't got one yet.”
Leaders who made the same call — what each did, and how it went.
WorkedShouldn’t have been tried
Worked · Elizabeth Warren, Consumer Financial Protection Bureau, 2010–2011
When President Obama asked Elizabeth Warren to set up the Consumer Financial Protection Bureau in September 2010, the CFPB existed as a few lines in the Dodd-Frank Act.
Shouldn’t have been tried · SkyRocket, early 2010s
The founder was exceptionally good at selling — good enough to close tens of thousands of dollars of enterprise software deals on the strength of a PowerPoint, before there was any product, any architecture, or any team to build one.
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One Playbook01 / 03
The situation in front of you.
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one-off · Founders' discount
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Read its Position, Plays and Precedents
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