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04Precedent · how it went for them

The situation“I'm being asked for metrics and I'm not sure which ones matter.”

Leaders who made the same call — what each did, and how it went.

WorkedShouldn’t have been tried

Worked · Amy Chang, Google Analytics, 2005–2012

Between roughly 2005 and 2012, Amy Chang led Google Analytics from a free-tier Urchin acquisition to approximately 80% market share of the web-analytics category.

Worked · Sarah Bryar, Rivet & Sway, June 2014

Sarah Bryar took over as chief executive of Rivet & Sway, a Seattle-based online eyewear startup serving women, in mid-2013, recruited from a senior role at Amazon.

Shouldn’t have been tried · Wishberg, mid-2010s

Wishberg was a consumer app that let people save and share the things they wanted.

Shouldn’t have been tried · Bobby Ghoshal, Flud, 2011–2013

Flud was a beautiful social newsreader for iOS, launched into a market that was about to be dominated by a handful of big players.