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Business Model Canvas

TTool · Business Model Canvas

By , Editor · · What’s Next

Everyone agrees the business model needs rethinking. Nobody agrees on what the current model actually is. The last strategy deck was forty slides and still dodged the hard questions.

The Business Model Canvas is Alexander Osterwalder's strategic template. You map nine building blocks — customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure — onto a single page, forcing a coherent picture of how the organisation creates, delivers, and captures value.

The nine-block Business Model Canvas grid, with key partners, key activities, key resources, value propositions, customer relationships, channels, and customer segments across the top, and cost structure and revenue streams as two bands along the bottom.
Method visual — Business Model Canvas
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“I've just been told the strategy has changed and I have to reset everything by Friday.”

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