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Impact Mapping

TTool · Impact Mapping

By , Editor · · What’s Next

The roadmap is full. Nobody can explain why half the items are there. When someone asks "but what's this for?", the answer involves hand-waving about a goal from two quarters ago.

Impact Mapping is Gojko Adzic's technique for connecting deliverables to business goals. You build a four-level hierarchy — Why (goal), Who (actors), How (impacts on behaviour), What (deliverables) — creating an explicit, testable chain from every piece of work back to the outcome it's supposed to produce.

A left-to-right branching tree across four columns - why, who, how, what - fanning from a single business outcome through audience types (new, existing, power users), behaviours, and specific features.
Method visual — Impact Mapping
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