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Product Strategy Canvas

TTool · Product Strategy Canvas

By , Editor · · What’s Next

Someone asks what the product strategy is. Three people give three different answers. The strategy document exists, but it's long enough that nobody has read it since it was written.

The Product Strategy Canvas is Roman Pichler's single-page template for connecting vision to execution. You fill in six sections — Vision, Target Group, Needs, Product, Business Goals, Standout Features — forcing the strategy into a format concise enough to challenge and clear enough to align around.

A canvas with a vision band over five labelled cells - target group, needs, product, standout features, and business goals - titled Product Strategy Canvas and captioned 'compression is the work, not a preliminary to it.'
Method visual — Product Strategy Canvas
A move inside a Playbook

“I've just been told the strategy has changed and I have to reset everything by Friday.”

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