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Product Vision Board

TTool · Product Vision Board

By , Editor · · What’s Next

The team talks about "the vision" as if everyone agrees. But when you ask two people to describe it separately, the answers don't match. The misalignment has been there for months — nobody wanted to surface it.

The Product Vision Board is Roman Pichler's single-page template constraining product vision to five elements. You fill in Vision, Target Group, Needs, Product, and Business Goals — and the constraint is the mechanism. If the vision can't fit on one page, it isn't clear enough yet.

A five-region board - target group, needs, product, and business goals across four columns under a vision band - titled Product Vision Board and captioned 'five regions, one page. If it spills, it isn't ready.'
Method visual — Product Vision Board
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“I've just been told the strategy has changed and I have to reset everything by Friday.”

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