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OKRs

TTool · OKRs

By , Editor · · What’s Next

The team has goals. Sort of. They're written down somewhere. But nobody can say how they'd know if they'd achieved them, and the quarterly review is a formality where everyone claims seventy per cent progress.

Objectives and Key Results (OKRs) is a goal-setting framework pairing qualitative objectives with quantitative key results. You define what you want to achieve (the objective) and how you'll measure progress (the key results) — then cascade them from company through teams to individuals, creating alignment while preserving autonomy in execution.

A four-step horizontal flow numbered 01 to 04, labelled FRAME, DEFINE, RUN, and SCORE, each with explanatory text (one objective; three to five key results; weekly check-ins; 0.7 is right). A footer banner reads "The objective is the where. The key results are the how-we'll-know."
Method visual — OKRs
A move inside a Playbook

“I've just been told the strategy has changed and I have to reset everything by Friday.”

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