Wardley Maps

The team is debating build versus buy again. Same components, same arguments. Nobody can quite say why this thing should be ours and that thing shouldn't.

Wardley Maps are Simon Wardley's strategic mapping technique. You plot the components of your value chain on two axes: how visible each one is to the user, and how mature it is — from novel custom-build at one end to off-the-shelf commodity at the other. The map shows where each component sits today, and where it's drifting.