MINDSPACE

You redesigned the process. It's clearly better. People are still doing it the old way. You're blaming adoption when the real problem is that you designed for logic, not for humans.

MINDSPACE is the UK Behavioural Insights Team's framework summarising nine influences on behaviour: Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitments, and Ego. You use it as a checklist for designing interventions that work with human psychology rather than against it.