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02Play · the two stances

The situation“There's something on my desk that might change everything or might be nothing — nobody can tell me which — and the whole room is telling me to wait.”

This is a choice between two stances. Decide first whether the uncertainty in front of you can be planned away — or whether it genuinely can't be known until you act.

Play A

Take the affordable-loss bet

If no amount of analysis will tell you whether this works — new market

Play B

Wait for it to make sense

If the unknowns are actually knowable — the data exists

Each positions you differently for the next conversation. You choose.